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Coronavirus Insights: US Survey Update—Shoppers Cut Back Further, with Apparel Bearing the Brunt (Full Report)


What's Inside

Coresight Research’s latest survey on the coronavirus crisis provides a detailed update on US consumers’ behaviors, concerns and expectations. Among the subjects we surveyed consumers on are:

  • How concerned they are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
  • Whether they are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
  • Whether they are making more purchases online during the coronavirus outbreak and, if so, which categories.
  • Their concerns about job and income prospects.
  • Whether they are avoiding public spaces or travel and the types of places there are avoiding.
  • Whether they expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.

The research for this report was undertaken on April 1, and the findings provide an update to our previous report, which was based on surveys undertaken on March 25 and March 17–18. We provide week-over-week comparisons for most metrics.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

This report is for Premium subscribers only. Learn more about subscriptions here.
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