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Coronavirus Insights: US Survey Update—Shopper Worries Increase, Prompting More To Cut Retail Spending (Full Report)

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Coresight Research

What's Inside

Coresight Research’s latest survey on the coronavirus crisis asked US consumers about the impact of the pandemic on their behaviors and their expectations. Among the subjects we surveyed consumers on are:

  • How concerned they are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
  • Their concerns about job and income prospects.
  • Whether they are avoiding public spaces or travel, and the types of places they are avoiding.
  • Whether they are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
  • Whether they expect to make more purchases online during the coronavirus outbreak and, if so, which categories.
  • Whether they expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.
  • Whether they think stores should be forced to close, and whether they are concerned about healthcare availability.

The research for this report was undertaken on March 25, and the findings provide an update to our previous report, which was based on a survey undertaken one week earlier, on March 17–18. We provide week-over-week comparisons on most metrics.

Our most recent findings suggest US consumers are increasingly worried, are expecting disruption over many months and a growing number are cutting discretionary purchases.

If you do not have a premium subscription, you can access select findings in a complementary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

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