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Coronavirus Insights: US Survey Update—Covid-19 To Reshape Back-to-School Shopping (Select Findings)

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Coresight Research

What's Inside

This report provides select findings from Coresight Research’s July 8 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and expectations, with a focus on implications for retailers.

This report is available for free and can be accessed by registering for a free account. Selected findings in this report include:

  • How the crisis is shaping what consumers will spend on during the upcoming back-to-school season
  • Whether respondents are continuing to shop for apparel online, despite the reopening of brick-and-mortar stores
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products

Our full report is available to premium subscribers and includes further findings:

  • The impact of the coronavirus outbreak on consumers’ expectations for spending during the back-to-school season compared to last year
  • A full list of what activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period over the long term—and if so, which behaviors

Our latest research provides an update to our previous reports, which were based on surveys undertaken on July 1, June 24, June 17June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.

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