Deep Dive 12 minutes Premium

Coronavirus Insights: US Survey Update—What Consumers Are Doing and Expect To Do as Lockdowns End and Retail Reopens (Full Report)

What's Inside

Coresight Research’s June 10 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail. 

This week, as lockdowns ease and stores reopen, we discuss a number of survey findings on expected behavior after lockdowns end: 

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks. 
  • Whether respondents expect to avoid public areas or travel after lockdowns end—and which types of places or travel they will avoid. 
  • How long consumers expect to avoid public places or travel for. 
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period—and if so, which behaviors and for how long. 
  • When respondents expect their purchasing levels to return to normal. 
  • How long consumers expect the severe impacts of the Covid-19 crisis to last in the US. 

We also provide trended data for a number of our regular weekly questions on spending and shopping: 

  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products; we provide trended data for a number of categories such as apparel, beauty and furniture/home products. 
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories. 

The findings provide an update to our previous reports, which were based on surveys undertaken on June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18. We provide week-over-week comparisons for most metrics. 

If you do not have a premium subscription, you can access select findings in a complimentary abridged report. 

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.


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