Reasons to Read

The Coresight Research US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

In this report, we dive into shopper demographics, based on our proprietary survey data. Discover shopper profiles for major US retailers in food and nonfood and explore our sector-focused findings to understand the customer bases of apparel, footwear and beauty retailers.

Discover how demographic shifts are reshaping US retail—and which retailers are winning in a polarized, fragmented marketplace.

Read this report to discover answers to these and other questions:

• How are income, age and ethnicity driving diverging shopping patterns across food and nonfood retail?
• Which retailers are attracting high-income vs. low-income consumers—and how do age and urbanicity influence these trends?
• What are the key generational, income and ethnic skews in apparel, footwear and beauty retail today?
• How do regional differences shape food and nonfood shopping behavior across the US?
• What should retailers focus on now to stay competitive amid fragmentation, trade-down behavior and evolving sentiment?

Data in this research report include: Shopper age and income profiles by retailer; urban vs. rural shopper base; shopping behavior by income, age, ethnicity and region; quarterly apparel, footwear and beauty shopper data; monthly consumer sentiment and retail purchasing trends.

Companies mentioned in this report include: Walmart, Amazon, Target, Costco, Trader Joe’s, Temu, TJX, Shein, Whole Foods, Dollar General, Walgreens, CVS, Foot Locker, Skechers, Macy’s, Ross Stores, Lululemon, Ulta, Sephora, TikTok, Instagram, YouTube, Nordstrom, Kohl’s, American Eagle, Urban Outfitters, Zara, Nike, Jordan, Converse, Crocs, DSW, Dick’s Sporting Goods, JCPenney, Academy Sports + Outdoors, Ahold Delhaize, Kroger, Albertsons, eBay, Sally Beauty.

Other relevant research:  

• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.