Deep Dive 14 minutes Premium

US Survey Update: Shoppers’ Plans for Prime Day, 10.10, and Target’s and Walmart’s Shopping Events (Full Report)

What's Inside

Coresight Research’s October 6 survey provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for US retail.

This week, we discuss consumer intent to purchase or browse promotions in the four upcoming shopping festivals in October and the most popular categories for intended purchases. We also discuss consumer behavior across retail and grocery, including findings around consumers’ avoidance of public places, as well as what activities they expect to do in the next two weeks, with survey findings covering the following:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

The findings provide an update to our previous reports, which were based on surveys undertaken on September 29, September 22September 15September 9September 2August 26August 19August 12August 5July 29July 22July 15July 8July 1June 24June 17June 10June 3May 27May 20May 13May 6April 29April 22April 15April 8April 1March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.

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