Deep Dive 13 minutes Premium

US Survey Update: Consumers’ Shopping Plans for Thanksgiving and Black Friday (Full Report)

What's Inside

Coresight Research’s October 27 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we discuss whether consumers expect to shop for Thanksgiving and Black Friday. Our findings cover the following:

  • Whether consumers expect to do any shopping activities, including browsing or buying, on Thanksgiving or Black Friday—and through which channels
  • Whether shoppers expect to use any online order-pickup services
  • What product categories shoppers expect to browse or purchase—both in-store and online.

We also discuss a number of survey findings on consumers’ current and expected behaviors, as well as regular weekly questions on spending and shopping, covering the following:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 pandemic and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

The findings provide an update to our previous reports, which were based on surveys undertaken on October 20, October 13, October 6, September 29September 22September 15September 9September 2August 26August 19August 12August 5July 29July 22July 15July 8July 1June 24June 17June 10June 3May 27May 20May 13May 6April 29April 22April 15April 8April 1March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the impact of Covid-19 on retail.

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