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US Survey Update: Consumers’ Shopping Plans for Thanksgiving and Black Friday (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s October 27 survey of US consumers on their behaviors and expectations, with a focus on implications for retailers. This week, we discuss whether consumers expect to shop for Thanksgiving and Black Friday.

This report is available for free and can be accessed by registering for a free account. We highlight selected findings from our weekly survey across three key topics:

  1. Whether consumers expect to do any shopping activities, including browsing or buying, on Thanksgiving or Black Friday—and through which channels
  2. What product categories shoppers expect to browse or purchase—both in-store and online.
  3. Whether respondents are buying more or less in the apparel and beauty categories as a result of the Covid-19 pandemic

Our full report is available to premium subscribers and includes further findings:

  • Whether Thanksgiving and Black Friday shoppers expect to use any order-pickup services
  • A full list of the product categories that Thanksgiving and Black Friday shoppers expect to browse or purchase—both in-store and online
  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Complete results of the retail categories in which consumers are buying more or less as a result of the Covid-19 pandemic
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

Our latest research provides an update to our previous reports, which were based on surveys undertaken on October 20, October 13, October 6, September 29, September 29September 22September 15September 9September 2August 26August 19August 12August 5July 29July 22July 15July 8July 1June 24June 17,June 10June 3May 27May 20May 13May 6April 29April 22April 15April 8April 1March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.

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