Insight Report | December 7, 2020 Register for Free Access US Survey Update: Shoppers Purchased Online over the Thanksgiving Holiday Weekend, with Strong Demand for Apparel (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on December 1, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | December 3, 2020 Register for Free Access US CPG Sales Tracker: CPG E-Commerce Climbs 66%, Driven by Strong Growth in Online Food SalesThe Coresight Research and IRI monthly US CPG Sales Tracker provides our data-driven insights into online sales trends in the US CPG industry—covering the product categories of food & beverage; health & beauty; and general merchandise & homecare. In this report, we present five key insights from the four weeks ended November 1, 2020. Read More
Insight Report | November 30, 2020 Register for Free Access US Survey Update: Fewer Consumers Visit Shopping Centers This November (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on November 24, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | November 23, 2020 Register for Free Access US Survey Update: Product Returns amid the Pandemic (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on November 17, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | November 17, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on SustainabilityHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival. Read More
Insight Report | November 16, 2020 Register for Free Access US Survey Update: Latest Insights into Consumers’ Holiday Shopping Plans (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on November 10, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | November 10, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China MarketHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile sports bag and accessory brand Caraa. In this free report, we discuss how the brand is engaging with Chinese consumers, including the use of livestreaming ahead of this year’s Singles’ Day. Read More
Insight Report | November 9, 2020 Register for Free Access US Survey Update: Discretionary Categories See Online Uptick as More Consumers Avoid Stores (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on November 3, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | November 6, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese ConsumersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market. Read More
Insight Report | November 5, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese ShoppersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile music merchandising firm Bravado. In this free report, we discuss how the company plans to tap into China’s established music-industry consumer base and engage fans with its exclusive artist merchandise offerings. Read More
Insight Report | November 4, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft DrinksHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks. Read More
Insight Report | November 3, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware DesignsHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global. Read More
Insight Report | November 2, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day. Read More
Insight Report | November 2, 2020 Register for Free Access US Survey Update: Consumers’ Shopping Plans for Thanksgiving and Black Friday (Select Findings)This free report features select findings from our latest survey of US consumers, undertaken on October 27, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis. Read More
Insight Report | October 30, 2020 Register for Free Access Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US hair-dye brand Punky Colour and discuss the brand’s focus on clean beauty and delivering a consistent brand experience as it enters the China market. Read More