US Survey Update: Shoppers Purchased Online over the Thanksgiving Holiday Weekend, with Strong Demand for Apparel (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s December 1 survey of US consumers on their behaviors and expectations, with a focus on implications for retailers. This week, we focus on consumer shopping activities over the Thanksgiving holiday weekend, which spans Black Friday and Cyber Monday.

This report is available for free and can be accessed by registering for a free account. We highlight selected findings from our weekly survey across three key topics:

1. Thanksgiving-to-Cyber Monday shopping activities—and consumer preference for online channels
2. The most-shopped product categories over the extended weekend
3. Whether respondents are buying more or less of any retail categories as a result of Covid-19 and, if so, which types of products

Our full report is available to premium subscribers and includes further findings on the shape of holiday demand, as well as shoppers’ current online spending habits, avoidance of public places and the activities they expect to do in the next two weeks.

Click here to view additional coverage of the impact of Covid-19 on retail, which includes US consumer survey findings from previous weeks.