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US Survey Update: Latest Insights into Consumers’ Holiday Shopping Plans (Full Report)

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Coresight Research

What's Inside

Coresight Research’s November 10 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season—comparing the results with those from our August 12September 14 and October 13 surveys. Our findings cover the following:

  • Consumers’ expectations for holiday spending compared to last year—including the categories they expect to spend less on
  • When and how consumers expect to shop for the holiday season this year

We also discuss a number of survey findings on consumers’ current and expected behaviors, as well as trended data on spending/shopping:

  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of Covid-19 and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus pandemic and, if so, which categories
  • Whether consumers expect to retain some of the behaviors they have adopted during the coronavirus pandemic in the long term—and if so, which behaviors

The findings provide an update to our previous reports, which were based on surveys undertaken on November 3, October 27, October 20, October 13, October 6, September 29, September 22, September 15, September 9, September 2, August 26, August 19, August 12, August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Read our Five US Retail Predictions For Holiday 2020 for more data and analysis of the holiday retail season.

Click here to view additional coverage of the impact of Covid-19 on retail.

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