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US Survey Update: Discretionary Categories See Online Uptick as More Consumers Avoid Stores (Full Report)

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Coresight Research

What's Inside

Coresight Research’s November 3 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we highlight an uptick in online shopping in discretionary categories, influenced by consumers’ avoidance of brick-and-mortar stores and other public places. Our survey findings cover the following:

  • The select discretionary categories in which there have been new highs in the proportions of US shoppers that are making more purchases online than pre-crisis
  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of Covid-19 and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus pandemic and, if so, which categories

The findings provide an update to our previous reports, which were based on surveys undertaken on October 27, October 20, October 13, October 6, September 29,  September 22, September 15, September 9, September 2, August 26, August 19, August 12, August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

Click here to view additional coverage of the impact of Covid-19 on retail.

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