Reasons to Read

Coresight Research’s April 15 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail. This research report provides trended data from previous weekly surveys. Among the subjects we surveyed consumers on are:

• How concerned they are about the coronavirus outbreak, what they are worried about, and how long they think the severe impacts of the outbreak will last.
• Whether they are buying more or less of any retail categories as a result of the COVID-19 outbreak and, if so, which types of products.
• When respondents expect their retail spending to return to normal, precrisis levels.
• Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories.
• Their concerns about job and income prospects.
• Whether they are avoiding public spaces or travel and the types of places they are avoiding.
• Whether they expect to retain changed behaviors even after the COVID-19 outbreak ends and, if so, which.

The findings provide an update to our previous reports, which were based on surveys undertaken on April 8, April 1, March 25 and March 17–18. We provide week-over-week comparisons for most metrics.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.