May 11, 2020 Insight Report Premium Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the CoronavirusWith six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard.
April 14, 2020 Insight Report Premium Coronavirus Insights: US vs. China Store Shutdown and Reopening Timeline—Where Is the US Now?We outline our expectations for brick-and-mortar retail in the US amidst the coronavirus outbreak by comparing key milestone in the country’s coronavirus timeline to the experience of China, which is seemingly recovering from the pandemic. Exploring the timelines of both nations, we consider store closures by week, store reopenings and mall shutdowns/reopenings.
April 9, 2020 Insight Report Premium US Grocery Pop-Ups: Amid the Coronavirus Outbreak, Nonretailers Launch Grocery Pop-Up Stores To Meet Local NeedsThe coronavirus outbreak has prompted nongrocery companies in the US to open pop-up stores, through which they can sell inventory to local consumers. There are examples of this phenomenon in the restaurant sector, as many US states have banned restaurant dining due to the pandemic. We discuss examples of recently launched grocery pop-up stores in the US and consider the future of the format in the grocery sector when the coronavirus crisis is over.
April 1, 2020 Deep Dive Premium Pinduoduo: What’s Driving Growth for China’s Group-Buying PlatformPinduoduo launched in 2015 and has quickly become the fastest-growing major e-commerce platform in China. In market capitalization, Pinduoduo trails giants Alibaba, Tencent, Meituan and JD.com, but recently overtook Baidu.
March 24, 2020 Deep Dive Premium Esports: How Brands Can Leverage Gaming To Reach Targeted AudiencesThe esports industry is seeing a growing number of viewers, particularly with the impact of the ongoing coronavirus outbreak meaning that people are spending more time at home on their devices. We discuss how brands and retailers can leverage the rising popularity of competitive video gaming to sell and market their products, particularly in China and the US.
March 24, 2020 Insight Report Premium New Retail Briefing: Amid Coronavirus Outbreak, ByteDance’s News Platform Jinritoutiao Launches “Play at Home” FunctionAs China slowly but surely emerges from the the coronavirus outbreak, retailers are leveraging the tools they deployed during the toughest periods to accelerate recovery. Others are finding creative ways to clear unsold inventory and reengage with consumers.
March 9, 2020 Insight Report Premium International Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the EventInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential.
March 3, 2020 Deep Dive Premium New Retail Models in E-Commerce: Opportunities To Accelerate GrowthAs part of our series exploring new models of retailing across different sectors and channels, we focus on the innovative strategies being implemented by major e-commerce players in China and the US, including Alibaba and JD.com. We discuss how online platforms are using technologies to improve the shopping experience, implementing extended features such as dropshipping and alternative payment options, helping brands to adopt consumer-to-manufacturer business models and launching creative initiatives to extend their reach to customers.
March 2, 2020 Insight Report Premium International Women’s Day Preview: In China, It’s Another Shopping FestivalMarch 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce.
February 25, 2020 Insight Report Premium New Retail Briefing: Amid Coronavirus Disruption, JD.com Turns to Drones and Robots for DeliveryJD.com uses drones to deliver orders during the coronavirus outbreak; Alibaba helps farmers to sell fresh produce; and Kenzo opens a flagship store on Tmall Luxury Pavilion.
February 17, 2020 Deep Dive Premium Chinese E-Commerce Platforms: Exploring the Diverse Opportunities for BrandsWe assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing different verticals, cross-border commerce and social media. We highlight the moves being made by major players in the sector—such as Alibaba and JD.com—to drive traffic and better serve consumers, as well as discussing the opportunities in the China market that these platforms are offering brands and retailers.
January 20, 2020 Deep Dive Free Report Retail 2020: 10 Trends for China E-CommerceWe expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. Major players will adopt new initiatives and technologies and look to expand into lower-tier cities. We present 10 trends that will shape China’s e-commerce landscape in 2020 and the implications of these for brands.
January 16, 2020 Insight Report Premium Chinese New Year Preview: E-Commerce Platforms and Brands Seek To Tap into the Year of Rat’s $156 Billion in Consumer SpendingChinese New Year is the single most important holiday of the year in Chinese culture. We look at what retailers, brands and online platforms are doing to make the most of this annual retail opportunity.
December 20, 2019 Event Coverage Register for Free Access Insights from the Second Alibaba ONE Business Conference: Customer Acquisition, Product Innovation and Organization DigitalizationChina’s retailers come together to discuss new digitalization strategies at the Second Alibaba ONE Business Conference.
December 18, 2019 Insight Report Premium The Landscape of China’s New Digital Economy: Reviewing Recent TrendsThe landscape of China’s digital economy has changed dramatically, with some existing players losing share of consumers’ time spent on digital platforms, and a number of new companies gaining share. We assess the current marketplace and review recent trends, with a focus on major players Alibaba and Tencent.
