Reasons to Read

We assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing various verticals, cross-border commerce and social media. Exploring this increasingly congested landscape, we discuss the following key topics:

• The different types of platforms and the major players in each category

• The ways in which Chinese platforms—such as Alibaba and JD.com—are looking to drive traffic and better serve consumers, including by introducing livestreaming and embracing group buying
• The opportunities in the China market that e-commerce platforms are offering brands and retailers

To read more about this innovative and expanding market, see Coresight Research’s 10 trends for China e-commerce in 2020 here.