Deep Dive 21 minutes PremiumChinese E-Commerce Platforms: Exploring the Diverse Opportunities for Brands Coresight Research February 17, 2020 What's InsideWe assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing various verticals, cross-border commerce and social media. Exploring this increasingly congested landscape, we discuss the following key topics: The different types of platforms and the major players in each category The ways in which Chinese platforms—such as Alibaba and JD.com—are looking to drive traffic and better serve consumers, including by introducing livestreaming and embracing group buying The opportunities in the China market that e-commerce platforms are offering brands and retailers To read more about this innovative and expanding market, see Coresight Research’s 10 trends for China e-commerce in 2020 here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Innovator Profile: Optiversal Uses Generative AI To Create E-Commerce Content That Resonates with a Brand’s AudienceBEST at Retail: Brand Building—Storytelling Drives In-Person Store VisitsInnovator Profile: Quiver Expands Fulfillment Capabilities for E-Commerce Retailers, Putting Climate FirstThe 4-5-4 US Retail Calendar, 2024–25