Deep Dive 11 minutes PremiumEsports: How Brands Can Leverage Gaming To Reach Targeted Audiences Coresight Research March 24, 2020 What's InsideWe discuss the opportunity that the esports industry presents for brands and retailers to extend their reach to targeted consumers, particularly in China and the US. This report covers the following content: An overview of global esports viewership, considering participation amidst the coronavirus disruption Esports games with the highest viewership Partnership opportunities with selected top games, namely League of Legends, Dota 2 and Fortnite Examples of brands that are already leveraging gaming, including luxury brand Louis Vuitton, car manufacturer Kia and sportswear brand Li Ning. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Where Shoppers Live vs. Where They Shop: US Consumer Survey Insights ExtraNRF 2025: Retail’s Big Show—Top 10 Tech Themes, from Computer Vision and RFID to AI-Powered Associate DevicesWeekly US and UK Store Openings and Closures Tracker 2025, Week 10: US Store Openings Exceed 2,000Analyst Corner—DeepSeek Opens the Door for AI Democratization: The AI Opportunity, with Charlie Poon
