Deep DiveEsports: How Brands Can Leverage Gaming To Reach Targeted Audiences Coresight Research March 24, 2020 Reasons to ReadWe discuss the opportunity that the esports industry presents for brands and retailers to extend their reach to targeted consumers, particularly in China and the US. This report covers the following content: An overview of global esports viewership, considering participation amidst the coronavirus disruption Esports games with the highest viewership Partnership opportunities with selected top games, namely League of Legends, Dota 2 and Fortnite Examples of brands that are already leveraging gaming, including luxury brand Louis Vuitton, car manufacturer Kia and sportswear brand Li Ning. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Deeper on DeepSeek and Its Potential to Radically Level the AI Playing FieldRetail Crime and Shrink: US Shoppers Concerned About Theft Pushing Up Prices; Shoplifting Surges to Record Levels in EnglandWeekly US Store Openings and Closures Tracker 2025, Week 41: Rite Aid Shuts Up Shop; Amazon Fresh Closes StoresThree Data Points We’re Watching This Week, Week 28: US Retail and Consumer Latest
