Insight Report 5 minutes PremiumChinese New Year Preview: E-Commerce Platforms and Brands Seek To Tap into the Year of Rat’s $156 Billion in Consumer Spending Coresight Research January 16, 2020 What's InsideChinese New Year is the most important holiday of the year in Chinese culture. In addition to festive meals at home and at restaurants, Chinese consumers shop for a range of holiday merchandise, decorations, gifts, new clothes. We discuss a number of ways in which retailers and brands are capitalizing on this retail opportunity this year: E-commerce platforms are offering various promotions before the Chinese New Year. Brands are launching holiday-themed products to celebrate the Year of the Rat. Sales during Chinese New Year Golden Week could reach ¥1.1 Trillion. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: August 2023 US Housing Market Indicators: Mortgage Rate Increases to Highest in Over 21 YearsHow To Enhance the Customer Experience with Next-Generation Product Information Management and AISportswear Brands in 1Q23: High Costs and Promotions Erode Margins, but Key Brands Remain Positive for Full-Year 2023Market Navigator: US Grocery Retailing—Executive Summary