Insight Report 5 minutes PremiumChinese New Year Preview: E-Commerce Platforms and Brands Seek To Tap into the Year of Rat’s $156 Billion in Consumer Spending Coresight Research January 16, 2020 What's InsideChinese New Year is the most important holiday of the year in Chinese culture. In addition to festive meals at home and at restaurants, Chinese consumers shop for a range of holiday merchandise, decorations, gifts, new clothes. We discuss a number of ways in which retailers and brands are capitalizing on this retail opportunity this year: E-commerce platforms are offering various promotions before the Chinese New Year. Brands are launching holiday-themed products to celebrate the Year of the Rat. Sales during Chinese New Year Golden Week could reach ¥1.1 Trillion. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: High-Income Consumers Turn Optimistic About Economy; Plus, Inflation Awareness Declines: US Consumer Survey InsightsConsumer Sentiment Steadies: Weekly US Consumer Sentiment, Week 13, 2025—InfographicThree Data Points We’re Watching This Week, Week 18: What US Consumers Think About Tariffs—UpdateHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak Trading
