Deep Dive 9 minutes PremiumPinduoduo: What’s Driving Growth for China’s Group-Buying Platform Coresight Research April 1, 2020 What's InsidePinduoduo launched in 2015 and is now the fastest-growing e-commerce platform in China. Pinduoduo’s GMV surged sixfold from 2017 to 2019, dramatically faster than (still robust) 52% growth on Alibaba’s Tmall and Taobao platforms and JD.com’s 61% growth during the same time period. This report looks at how Pinduoduo has moved so quickly to take on the established market leaders, including: Strategies to tap into faster growth in China’s lower-tier cities. How the upstart has overtaken Alibaba and JD.com in GMV growth. How Pinduoduo uses its partnership with WeChat. Tactics to leverage B2C and gamification to attract and engage consumers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weinswig’s Weekly: Everything You Always Wanted To Know About Grocery (But Were Afraid To Ask)China Consumer Tracker: Shops Regain PopularityAnalyst Corner—Blending Monetary Rewards, Experiences and Technology: Explore US Retail Loyalty Programs with Sujeet NaikJuly 2023 China Retail Sales: Retail Sales Slowdown Continues
