Insight Report 8 minutes PremiumInternational Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event Coresight Research March 9, 2020 What's InsideInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential. Strategies included the formation of partnerships between e-commerce platforms and apparel brands and the launch of women’s empowerement marketing campaigns. In addition, shopping malls in China turned to social media to engage with consumers online during the coronavirus outbreak. This report follows our International Women’s Day Preview, where we highlighted how retailers and e-commerce companies in China use the event as a shopping festival. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Dollar Stores: Flexing Muscle in US GroceryStore Tracker Extra: US and UK Store Openings and Closures 2022 Review and 2023 OutlookResearch Preview: Retail-Tech Landscape—Generative AI InfrastructureThree Data Points We’re Watching This Week