International Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event

What's Inside

International Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential.

Strategies included the formation of partnerships between e-commerce platforms and apparel brands and the launch of women’s empowerement marketing campaigns. In addition, shopping malls in China turned to social media to engage with consumers online during the coronavirus outbreak.

This report follows our International Women’s Day Preview, where we highlighted how retailers and e-commerce companies in China use the event as a shopping festival.