Insight Report 7 minutes PremiumInternational Women’s Day Preview: In China, It’s Another Shopping Festival Coresight Research March 2, 2020 What's InsideMarch 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce. E-commerce platforms—such as JD.com and Tmall—began promotions early this year, with focused digital campaigns. Innovative promotional strategies are being implemented in the beauty sector. Marketing campaigns have been launched on high-traffic social media platforms, including WeChat. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Discount Decades—Introduction: Charting the Expansion of US Value RetailingUS Store Tracker Extra, January 2023: US Retailers To Open 27 Million Square Feet of New Retail SpaceCES 2024 Day One: Elevance Health, Intel, L’Oréal and Walmart Drive Customer-Centric InnovationEarnings Insights 4Q22, Week 7: BJ’s Wholesale, Dick’s, JD.com and Ulta Beauty Post Strong Sales Growth; Gap Sees Sales Decline