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Insights from the Second Alibaba ONE Business Conference: Customer Acquisition, Product Innovation and Organization Digitalization

Executive Summary

The Coresight Research team was in Hangzhou on December 18 for the second Alibaba ONE Business Conference. Here’s what we heard from Alibaba and other companies:

  • There is no division between online and offline, according to Daniel Zhang, Executive Chairman and CEO of Alibaba Group: Digitalization helps businesses connect the two channels to better serve consumers.
  • Alibaba’s innovative digital ecosystems help businesses acquire new customers.
  • Tmall Intelligence Center (TMIC), Tmall’s dedicated research and development arm, helps brands and retailers launch new products to stay competitive.
  • Alibaba’s workplace app, Ding Talk, aims to help businesses digitalize business operations to improve efficiency.

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