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Insights from the Second Alibaba ONE Business Conference: Customer Acquisition, Product Innovation and Organization Digitalization

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Coresight Research

Key Points

The Coresight Research team was in Hangzhou on December 18 for the second Alibaba ONE Business Conference. Here’s what we heard from Alibaba and other companies:

  • There is no division between online and offline, according to Daniel Zhang, Executive Chairman and CEO of Alibaba Group: Digitalization helps businesses connect the two channels to better serve consumers.
  • Alibaba’s innovative digital ecosystems help businesses acquire new customers.
  • Tmall Intelligence Center (TMIC), Tmall’s dedicated research and development arm, helps brands and retailers launch new products to stay competitive.
  • Alibaba’s workplace app, Ding Talk, aims to help businesses digitalize business operations to improve efficiency.
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