Eliam Huang

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Insight Report | June 30, 2020 Premium

New Retail Briefing: E-Commerce Platforms Launch Key Strategies To Support Businesses in China and the US Post Pandemic

E-commerce platforms in China have been rolling out new strategies to support businesses in China and the US in the wake of the coronavirus crisis. We discuss these recent developments in New Retail, which include the extension of payment terms for US buyers by Alibaba.com and JD.com’s plans to upgrade its logistics network to better serve lower-tier markets in China.

Insight Report | June 23, 2020 Premium

China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival

The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

Insight Report | June 18, 2020 Premium

Aldi’s One-Year Anniversary in China: Key Learnings for International Grocers

With discount supermarket Aldi celebrating its one-year anniversary in China, we discuss the retailer’s success in the market and the learnings it could offer to other foreign grocers.
We explore the five key components of Aldi’s strategy in the China market—including the retailer’s adoption of technology in a new retail model, its focus on fresh food, the implementation of cost-saving strategies and the role of online stores in offering imported goods to consumers.

Insight Report | June 18, 2020 Premium

The End of “Made in China”? A Potential Wave of Moving Sourcing out of China amid Rising Tensions

The Covid-19 crisis may have triggered a new wave of multinational companies moving production out of China, only a short time after the first wave in 2019 due to US-China trade war. We discuss recent moves by companies such as Apple to shift their sourcing to other countries in the context of political tension and negative consumer sentiment.

Deep Dive | May 28, 2020 Premium

Social Commerce Platforms: Diverse Opportunities for Brands and Retailers

We present the social commerce landscapes in China and the US, discussing major platforms across areas such as social media, livestreaming, group buying and e-commerce. This report highlights the broader scope of the Chinese market and the learnings that Western companies could take from China’s alternative social commerce models, as well as the opportunities for brands and retailers in the sector.

Insight Report | May 26, 2020 Premium

New Retail Briefing: Tmall Debuts a Luxury Discount Platform, Enabling Brands To Clear Inventory

Brands and e-commerce platforms in China have been implementing new initiatives to generate sales in the wake of the coronavirus pandemic. We discuss these recent developments in New Retail, which include the launch of new luxury discount channel on Alibaba’s Tmall and a new group-buying platform by Tencent.

Insight Report | May 11, 2020 Premium

Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus

With six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard.

Insight Report | April 14, 2020 Premium

Coronavirus Insights: US vs. China Store Shutdown and Reopening Timeline—Where Is the US Now?

We outline our expectations for brick-and-mortar retail in the US amidst the coronavirus outbreak by comparing key milestone in the country’s coronavirus timeline to the experience of China, which is seemingly recovering from the pandemic. Exploring the timelines of both nations, we consider store closures by week, store reopenings and mall shutdowns/reopenings.

Insight Report | April 9, 2020 Premium

US Grocery Pop-Ups: Amid the Coronavirus Outbreak, Nonretailers Launch Grocery Pop-Up Stores To Meet Local Needs

The coronavirus outbreak has prompted nongrocery companies in the US to open pop-up stores, through which they can sell inventory to local consumers. There are examples of this phenomenon in the restaurant sector, as many US states have banned restaurant dining due to the pandemic. We discuss examples of recently launched grocery pop-up stores in the US and consider the future of the format in the grocery sector when the coronavirus crisis is over.

Deep Dive | April 1, 2020 Premium

Pinduoduo: What’s Driving Growth for China’s Group-Buying Platform

Pinduoduo launched in 2015 and has quickly become the fastest-growing major e-commerce platform in China. In market capitalization, Pinduoduo trails giants Alibaba, Tencent, Meituan and JD.com, but recently overtook Baidu.

Deep Dive | March 24, 2020 Premium

Esports: How Brands Can Leverage Gaming To Reach Targeted Audiences

The esports industry is seeing a growing number of viewers, particularly with the impact of the ongoing coronavirus outbreak meaning that people are spending more time at home on their devices. We discuss how brands and retailers can leverage the rising popularity of competitive video gaming to sell and market their products, particularly in China and the US.

Insight Report | March 24, 2020 Premium

New Retail Briefing: Amid Coronavirus Outbreak, ByteDance’s News Platform Jinritoutiao Launches “Play at Home” Function

As China slowly but surely emerges from the the coronavirus outbreak, retailers are leveraging the tools they deployed during the toughest periods to accelerate recovery. Others are finding creative ways to clear unsold inventory and reengage with consumers.

Insight Report | March 9, 2020 Premium

International Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event

International Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential.

Deep Dive | March 3, 2020 Premium

New Retail Models in E-Commerce: Opportunities To Accelerate Growth

As part of our series exploring new models of retailing across different sectors and channels, we focus on the innovative strategies being implemented by major e-commerce players in China and the US, including Alibaba and JD.com. We discuss how online platforms are using technologies to improve the shopping experience, implementing extended features such as dropshipping and alternative payment options, helping brands to adopt consumer-to-manufacturer business models and launching creative initiatives to extend their reach to customers.

Insight Report | March 2, 2020 Premium

International Women’s Day Preview: In China, It’s Another Shopping Festival

March 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce.