Insight Report 9 minutes PremiumChina Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival Coresight Research June 23, 2020 What's Inside The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales. This report includes discussion of the following: Explosive growth across different e-commerce platforms—including JD.com and Alibaba’s Tmall JD.com’s top-performing product categories Livestreaming as a winning sales tool A focus on discounted prices over complex promotions The rise of C2M products Upgraded logistics for faster delivery services Click here to our previous report about how JD.com upgraded its services for this year’s festival. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Luxury Clothing and Footwear Sector To Gain Share of the Total US Apparel Market in 2023 and BeyondJanuary 2024 Leading Indicators of US Retail Sales: Higher Inflation Hints at Weakened Retail Sales To Start the YearJune 2023 US Housing Market Indicators: New Home Sales Continue To ShineWeinswig’s Weekly: The Singles’ Day Trifecta—Discounting, Livestreaming and AI