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China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival

Coresight Research

What's Inside

The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

This report includes discussion of the following:

  • Explosive growth across different e-commerce platforms—including and Alibaba’s Tmall
  •’s top-performing product categories
  • Livestreaming as a winning sales tool
  • A focus on discounted prices over complex promotions
  • The rise of C2M products
  • Upgraded logistics for faster delivery services

Click here to our previous report about how upgraded its services for this year’s festival. This report also includes a timeline of key events around’s 6.18 Shopping Festival, which was first launched in 2004.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.


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