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JD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis

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Coresight Research

What's Inside

JD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. In the wake of the Covid-19 crisis, we explore how the e-commerce platform has upgraded its services for this year’s festival through the following initiatives: 

  • Price and returns guarantees 
  • A move into real estate through a new partnership with Zhongjun Group 
  • Fast logistics and delivery options 
  • Brand alliances to offer extended benefits to shoppers and PLUS loyalty program members 
  • Driving the C2M (consumer-to-manufacturer) model 
  • The integration of e-commerce with physical retail to provide a boundaryless shipping experience. 

This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. 

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