Insight Reports 10 minutes premiumJD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis Author By Coresight Research June 9, 2020 What's InsideJD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. In the wake of the Covid-19 crisis, we explore how the e-commerce platform has upgraded its services for this year’s festival through the following initiatives: Price and returns guarantees A move into real estate through a new partnership with Zhongjun Group Fast logistics and delivery options Brand alliances to offer extended benefits to shoppers and PLUS loyalty program members Driving the C2M (consumer-to-manufacturer) model The integration of e-commerce with physical retail to provide a boundaryless shipping experience. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. June 9, 2020 premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: