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New Retail Briefing: Tmall Debuts a Luxury Discount Platform, Enabling Brands To Clear Inventory

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Coresight Research

What's Inside

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include the new initiatives that brands and e-commerce platforms have launched to generate sales in the wake of the coronavirus pandemic—such as Tmall’s new luxury discount channel and Decathlon’s success on its Tmall Super Brand Day. Tencent has also set up its own mini program to capitalize on the group-buying trend in China’s lower-tier markets.

Furthermore, Shanghai kicked off a new, two-month-long “55 (Double Five) Shopping Festival” to revive the economy post coronavirus lockdowns, which we discuss in a separate report.

The appendix of this report details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which looked at retail firsts on e-commerce platform Tmall—specifically, the use of livestreaming for Shanghai Fashion Week and the launch of Huda Beauty’s flagship store.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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