Insight ReportCoronavirus Insights: China Launches New “55 Shopping Festival” To Give Retail a Post-Lockdown Boost Coresight Research May 21, 2020 Reasons to ReadTo stimulate the economy and encourage consumers to release pent-up demand post Covid-19, the Shanghai Municipal People’s Government co-launched a new, large-scale shopping holiday with the retail industry at the beginning of May 2020. We discuss the potential of the 55 (Double Five) Shopping Festival to drive discretionary spending in Shanghai throughout May and June, exploring the following: The scale and impact of the two-month-long Double Five shopping season—including early success for Shanghai merchants from the launch of the festival on May 4–5 The omnichannel approach—including the participation of e-commerce platforms such as Alibaba’s Tmall and Pinduoduo in generating traffic to brick-and-mortar retail The focus on “shopping and tourism”—how Double Five is driving purchasing behavior in the tourism sector Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: How Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to KnowHigh-Income Consumers’ Sentiment Soars Ahead; Plus, Home and Home-Improvement Shopping in Focus: US Consumer Survey InsightsSentiment Improves Slightly; Tariff Pessimism Eases; Inflation Awareness Highly Salient: US Consumer Survey InsightsThe Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized Experiences
