Insight Report 11 minutes PremiumHoliday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 30, 2023 What's InsideAmid the 2023 holiday season, brands and retailers are strategically leveraging the power of social media to captivate audiences and drive engagement. We dive into trending retail-related posts, offering a curated glimpse into the creative strategies employed by these posts and providing a roadmap for brands and retailers seeking to make a lasting impact during this year’s holiday season. Companies mentioned in this report include: Best Buy, Deckers Outdoor, Fashion Nova, Kohl’s, Meta, Target, Walmart Other relevant research: Holiday 2023: US Retail Outlook Summary Update Holiday 2023: Black Friday Insights from Store Visits in the US and the UK US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands All Coresight Research coverage of US holiday retail The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Revealing Divisions in Consumer Sentiment: US Consumer Survey Insights ExtraMarch 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer SentimentShoptalk 2024 “Shark Reef” Startup Pitch: All You Need To KnowWeekly US and UK Store Openings and Closures Tracker 2023, Week 51: Previewing Plans for 2024—Dollar General (US) and Asda (UK) To Lead Store Openings