Insight ReportHoliday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 30, 2023 Reasons to ReadAmid the 2023 holiday season, brands and retailers are strategically leveraging the power of social media to captivate audiences and drive engagement. We dive into trending retail-related posts, offering a curated glimpse into the creative strategies employed by these posts and providing a roadmap for brands and retailers seeking to make a lasting impact during this year’s holiday season. Companies mentioned in this report include: Best Buy, Deckers Outdoor, Fashion Nova, Kohl’s, Meta, Target, Walmart Other relevant research: Holiday 2023: US Retail Outlook Summary Update Holiday 2023: Black Friday Insights from Store Visits in the US and the UK US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands All Coresight Research coverage of US holiday retail The Coresight Research US Holiday Retail 2023 Databank tracks key retail metrics for the holiday season. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Tariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data GraphicUS Retail—Real Estate Insights: Embracing Small Store Formats, Immersive Experiences and Emerging TechnologiesHigh-Income Consumers Drive Uptick in Financial Optimism: Weekly US Consumer Sentiment, Week 22, 2025—InfographicShoptalk Spring 2025 “Shark Reef” Startup Pitch: Event Format and Competitors
