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New Retail Briefing: Shanghai Fashion Week Livestreams Shows Online amid Coronavirus Outbreak

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Coresight Research

What's Inside

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include retail firsts on e-commerce platform Tmall—specifically, the use of livestreaming for Shanghai Fashion Week and the launch of Huda Beauty’s flagship store. In addition, with China heading into recovery from the coronavirus crisis, we discuss a move by food-delivery platform Meituan to boost sales by expanding its services.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which looked at the innovative approaches taken by China’s retailers as they emerged from the worst period of the coronavirus outbreak.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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