Reasons to Read

With discount supermarket Aldi celebrating its one-year anniversary in China, we discuss the retailer’s success in the market and the learnings it could offer to other foreign grocers.

We explore the five key components of Aldi’s strategy in the China market, covering the following topics:

• Aldi’s adoption of technology to meet Chinese consumers’ needs
• The retailer’s premium positioning in China
• A focus on fresh food
• Cost-saving strategies that support Aldi’s discount model
• The role of online stores in offering imported goods

The findings in this report are supported by examples from the Coresight Research team’s recent visit to Aldi’s Minhang store.