Bao Guo

Access 7,000+ research reports and presentations on the retail and technology ecosystem, covering consumers, companies, economies, and retail and technology trends. Filter by product, sector, themes, regions, companies, or other parameters below. Alternatively, use the search box above to find relevant research content.

Deep Dive | January 16, 2023 Free Report

Five Retail Opportunities Amid Economic Uncertainty

We present five revenue-expanding opportunities that retailers can use to hedge against receding demand as US consumers adopt renewed caution amid economic uncertainty—covering livestreaming e-commerce, retail media and more. Selected sections of this free report are sponsored by buywith, LogicSource and XCCommerce.

Deep Dive | November 29, 2022 Premium

Livestreaming in Western Markets: A Primer

Our new Livestreaming in the West report series delves into key trends in livestreaming e-commerce across four key retail verticals: apparel, beauty, CPG and home/electronics. As a primer to our new series, we discuss the current state of livestream shopping in the West, leveraging data from recent Coresight Research surveys of consumers and retail companies.

Deep Dive | October 10, 2022 Premium

4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season

The first report in our new, quarterly US Livestreaming Tracker series analyzes findings from a proprietary survey of US consumers to explore the role of livestreaming in the shopping journey over the past three months. We discuss livestreaming platforms, spending across various product categories and more.

Insight Report | August 17, 2022 Premium

Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | June 16, 2022 Premium

Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—centered around content creators and gamification. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | June 7, 2022 Premium

6.18 Shopping Festival 2022: Five Trends To Watch

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering sustainability, the metaverse, omnichannel strategies and more.

Insight Report | April 13, 2022 Premium

Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | February 14, 2022 Premium

Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience

As part of our Livestreaming Latest series, we present recent partnerships and three notable trends in the global livestreaming space—which include a focus on Chinese New Year spending. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | December 16, 2021 Premium

2022 China E-Commerce Trends: Opportunities Under Pressure

We present our flagship yearly report on Chinese e-commerce trends. China’s highly platformized $2 trillion e-commerce sector is facing increased regulatory pressures, and we see these opening up opportunities for a more diverse online retail channel in 2022.

Deep Dive | October 7, 2021 Premium

US Social Commerce Survey 2021: The Impacts of Social Media, Influencers and Livestreaming on Shopping Behaviors

We present insights into the current state of the social commerce market in the US, using findings from our latest social commerce survey. We explore the role of social media in the shopping journey, covering platforms, influencers and livestreaming.

Deep Dive | October 7, 2021 Premium

Retail-Tech Landscape: Livestreaming E-Commerce Tech Providers and Platforms

Livestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities.

Event Coverage | August 17, 2021

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Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live Commerce

We present a preview of Livestream Shopping 2021, a digital conference taking place on August 18, 2021. The event will see five innovative livestreaming-tech startups pitch their solutions, as well as a fireside chat and panel discussions with retail leaders and livestreaming influencers, who will present their insights into livestream shopping and consumer engagement.

Insight Report | July 15, 2021 Premium

Livestreaming Latest, July 2021: Rakuten Launches Weekly Livestreams in France; L’Oréal Canada Embraces Multichannel Streaming

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, including multichannel streaming, a new emphasis on educational, informative content and moves toward regular broadcast schedules. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | June 21, 2021 Premium

Think Tank: Livestreaming E-Commerce—Opportunity in the US

Accelerated digital adoption has opened the door for livestreaming e-commerce to gain traction in the US. The social, interactive channel presents opportunity for brands and retailers to engage with shoppers, adapt to changing consumer preferences and increase sales. In this Think Tank, we explore the development of livestreaming e-commerce and its future prospects, including key market drivers.

Insight Report | June 16, 2021 Premium

Livestreaming Latest, June 2021: In-Stream Purchasing Will Be the Next Frontier of Live Shopping

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss four notable trends in the livestreaming space, including in-stream purchasing, sector expansion and live events by cultural institutions. We also offer examples of recent livestreaming events from retail companies globally.