November 6, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese ConsumersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market.
November 5, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese ShoppersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile music merchandising firm Bravado. In this free report, we discuss how the company plans to tap into China’s established music-industry consumer base and engage fans with its exclusive artist merchandise offerings.
November 4, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft DrinksHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks.
November 3, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware DesignsHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global.
November 2, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day.
October 30, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US hair-dye brand Punky Colour and discuss the brand’s focus on clean beauty and delivering a consistent brand experience as it enters the China market.
October 29, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese ConsumersHosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.
October 28, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in ChinaHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.
October 27, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China DebutHosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. To kick off the series, we profile Uncle Bud’s and discuss the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey.
October 22, 2020 Insight Report Premium Insights from China: Using Social Commerce Platform Little Red Book To Raise Brand AwarenessChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness—covering online stores, collaboration with influencers, livestreaming and advertising.
September 24, 2020 Insight Report Premium China National Day Golden Week 2020 Preview: A Focus on Smaller Tourist Groups and Safe TravelWith China’s National Day holiday fast approaching, we present our expectations for outbound international travel and domestic travel by Chinese tourists during Golden Week 2020. We also discuss the focus on safe travel that has emerged for this year’s holiday due to the Covid-19 crisis.
September 10, 2020 Free Report Three Things You Need To Know: Global Tourism—How Covid-19 Has Impacted the US Travel SectorWe present Three Things You Need To Know on Global Tourism: How Covid-19 Has Impacted the US Travel Sector.
September 8, 2020 Insight Report Premium Global Tourism: How Covid-19 Has Impacted the US Travel SectorAs part of our quarterly Global Tourism series—which explores domestic and international tourism themes and trends—we assess how the coronavirus crisis has impacted the behaviors and plans of US travelers, based on key findings from our recent proprietary survey. We also explore the slow pickup of domestic tourism in the US, the significant fall in international inbound travel and the adoption of contact-light technology in the travel industry.
August 12, 2020 Insight Report Premium Insights from China: How Brands and Retailers Can Tap Into the Growing Wellness MarketWith increased interest in beauty and health, Chinese consumers are fueling a boom in the wellness retail market. We explore three key trends that present opportunities for brand and retailers in this market—namely edible beauty, fitness and mental health.
August 4, 2020 Event Coverage Register for Free Access Cross-Border E-Commerce with Tommy Kelly, eShopWorld: How Brands Can Successfully Launch InternationallyOn July 30, 2020, Coresight Research hosted Tommy Kelly, Founder and CEO of global e-commerce platform eShopWorld, in a webinar to discuss the importance of cross-border e-commerce and the ways in which brands can successfully launch internationally. We present key insights from the webinar.
