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Double 12 Shopping Festival 2019 Wrap-Up

E-commerce platforms and offline merchants celebrated China’s last major shopping festival of the year, Double 12, on December 12. We provide highlights from this year’s festival, including the promotions and performance of Alibaba’s Taobao and Tmall, the popularity of livestreaming, Alipay’s partnership with offline merchants and the strong consumption in lower-tier cities experienced by JD.com.

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