Reasons to Read

We present an edited version of our conversation with Amanda Baldwin, President at Supergoop!, and Erick Haskell, President of International at Allbirds, from a webinar held on June 25, 2020 by Coresight Research and Alibaba Group.

In addition to detailing current consumer trends in the China market, the webinar explored the following key topics:

• The benefits to international brands of partnering with Alibaba’s Tmall Global e-commerce platform to find growth in the China market
• Strategies for the 6.18 shopping festival
• The challenges presented by the Covid-19 crisis and how the companies responded and adapted to serve consumers—including through omnichannel capabilities and agile operations

An audience Q&A session also prompted conversation around market positioning and logistics in the wake of the pandemic.

We profile the speakers and their companies at the end of this report.

Click here to watch the video recording of this webinar. To register for future Coresight Conversations webinars, please click here.