Finding Growth amid Covid-19: How Brands Tapped Alibaba’s 6.18 Shopping Festival for Digital Transformation

June 25, 2020Register for free access
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Amanda Baldwin, President at Supergoop! and Erick Haskell, President of International at Allbirds, join Deborah Weinswig, CEO & Founder of Coresight Research and Tony Shan, Head of Americas for Alibaba’s Tmall Global and Kaola, to discuss key takeaways from Alibaba’s 6.18 Mid-Year Shopping Festival—China’s largest sales event since the outbreak of Covid-19, with more than 100,000 brands having participated. As the retail industry around the world continues learning how to navigate through the disruptions caused by Covid-19, Allbirds and Supergoop! have been able to forge new digital engagements and growth opportunities for their businesses in China.

Click here to read an edited transcript of this webinar. Erick Haskell, President of International, Allbirds

Erick Haskell joined Allbirds as President of International in July 2018. Erick oversees Allbirds's commercial activities outside of the US, delivering the brand's direct-toconsumer experience to customers around the world. Previously, Erick served as Managing Director of Asia Pacific for Under Armour, where he managed the company’s operations throughout Asia. Prior to joining Under Armour, Erick spent eight years at Adidas Group, where he held various roles, including Managing Director of India, and COO and CFO of Greater China. He began his Asia experience in 2005 as Executive Vice President and Chief Financial Officer for the Home World Group, a major Chinese hypermarket retailer headquartered in Tianjin. Haskell holds an MBA from the University of Chicago, an MA in International Trade and Finance from George Mason University, and a BA in International Affairs from the George Washington University.

Amanda Baldwin, President, Supergoop!

Amanda Baldwin is the President of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand’s mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. As President, Amanda oversees the company’s marketing, sales, product development, operations and finance divisions, and under her leadership for the past three years, the company is on track to grow by more than 7x.

Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, collaborating with management teams across the portfolio and serving as the Chief Marketing Officer of StriVectin Operating Company. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

Amanda earned an A.B. magna cum laude Phi Beta Kappa from Harvard College and an M.B.A. with honors from The Wharton School of The University of Pennsylvania, where she was a Palmer Scholar. She is also a graduate of the Aspen Seminar. She presently serves on the Board of Directors for the Books for Kids Foundation and is a member of Wharton Women in Leadership and the Baker Retailing Center Directors’ Council. She lives in Manhattan with her husband and five-year-old son.

Tony Shan, Head of Americas, Tmall Global & Kaola, Alibaba Group Tony Shan joined Alibaba Group in 2017 and now serves as the Head of the Americas region for Alibaba Group’s cross-border B2C platforms, Tmall Global & Kaola. He leads a team of business development professionals in North America working with brands and retailers across all consumer categories to sell into the growing Chinese market. Prior to his work with ecommerce in China, Tony was the Merchandising and Marketing Lead for the apparel & footwear business at Quidsi Inc, an Amazon subsidiary that operated U.S. ecommerce sites such as and He also gained global retail expertise working at luxury fashion brand, Coach, in global merchandising and planning. He is currently based in Alibaba’s New York office in Manhattan.

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