Finding Growth amid Covid-19: How Brands Tapped Alibaba’s 6.18 Shopping Festival for Digital Transformation

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Amanda Baldwin, President at Supergoop! and Erick Haskell, President of International at Allbirds join Deborah Weinswig, CEO & Founder of Coresight Research and Tony Shan, Head of Americas for Alibaba’s Tmall Global and Kaola, to discuss key takeaways from Alibaba’s 6.18 Mid-Year Shopping Festival, China’s largest sales event since the outbreak of Covid-19 and with more than 100,000 brands having participated. As the retail industry around the world continues learning how to navigate through the disruptions caused by Covid-19, Allbirds and Supergoop! have been able to forge new digital engagements and growth opportunities for their businesses in China.