Finding Growth amid Covid-19: How Brands Tapped Alibaba’s 6.18 Shopping Festival for Digital TransformationJune 25, 2020Register for free access Login/Register to view the video.Amanda Baldwin, President at Supergoop! and Erick Haskell, President of International at Allbirds join Deborah Weinswig, CEO & Founder of Coresight Research and Tony Shan, Head of Americas for Alibaba’s Tmall Global and Kaola, to discuss key takeaways from Alibaba’s 6.18 Mid-Year Shopping Festival, China’s largest sales event since the outbreak of Covid-19 and with more than 100,000 brands having participated. As the retail industry around the world continues learning how to navigate through the disruptions caused by Covid-19, Allbirds and Supergoop! have been able to forge new digital engagements and growth opportunities for their businesses in China. Please Log In to view the video. Not a member? Register for a free user account.