Insight ReportUS Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital Learning Coresight Research August 12, 2020 Reasons to ReadOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we provide an update on consumer attitudes toward the back-to-school (BTS) season as well as their expected shopping and spending behaviors, based on our survey of US consumers conducted on August 5, 2020. We discuss our findings across three key topics, with a focus on in-school versus online learning: 1. BTS shoppers’ spending ability and what they expect to spend on 2. BTS shoppers’ concerns about the Covid-19 pandemic 3. BTS shoppers’ attitudes about in-store versus online shopping Click here to read the previous report in our US Back to School 2020 series, which explores how uncertainty around varied school and college reopening models will redefine the back-to-class shopping basket. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail 2026: 10 Trends in Retail TechnologyConsumer Sentiment Shows Modest Improvement in January: China Consumer Survey InsightsUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for Retail2026 Retail Predictions: Global—Five Forces Redefining Retail Performance Worldwide
