Insight Report 4 minutes PremiumUS Back to School 2020: Consumer Survey Update—Further Shift of Spending from In-School to Digital Learning Coresight Research August 12, 2020 What's InsideOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we provide an update on consumer attitudes toward the back-to-school (BTS) season as well as their expected shopping and spending behaviors, based on our survey of US consumers conducted on August 5, 2020. We discuss our findings across three key topics, with a focus on in-school versus online learning: 1. BTS shoppers’ spending ability and what they expect to spend on 2. BTS shoppers’ concerns about the Covid-19 pandemic 3. BTS shoppers’ attitudes about in-store versus online shopping Click here to read the previous report in our US Back to School 2020 series, which explores how uncertainty around varied school and college reopening models will redefine the back-to-class shopping basket. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and AustraliaThree Things You Need To Know: Inclusivity in Retail—Opportunities for 2023Innovator Profile: IN BOLD PRINT. Drives Sustainability in Retail Through Carbon TrackingLetting Growth Off the Leash in China’s Pet Industry: China Retail Insights
