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Insight Report | June 24, 2024 Premium

China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming

The 6.18 shopping festival is the second largest annual online shopping festival in China. What happened during this year’s event? Dive into performance data from Alibaba and JD.com, and discover four key trends, from sales model shifts to livestreaming.

Insight Report | July 11, 2023 Premium

China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers

Livestreaming and international brands attracted shoppers during China’s 6.18 shopping festival 2023. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in this year’s event. We also analyze proprietary survey findings to assess 6.18 participation and spending among Chinese consumers.

Deep Dive | June 26, 2023 Premium

Weak Demand Hampers 6.18 Shopping Festival: China Consumer Tracker

We assess how consumers are behaving during the first 6.18 shopping festival since the relaxation of Covid-19 restrictions in China. Our weekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

Insight Report | June 12, 2023 Premium

China’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers

How is China’s 6.18 shopping festival 2023 shaping up so far? We look at early performance data and discuss the trends we are watching, from discounting to the popularity of domestic brands.

Insight Report | July 1, 2022 Premium

6.18 Shopping Festival Tests Chinese Consumer Appetite For Discounts and Deals Following Lockdowns

This year’s 6.18 Shopping Festival tested the appetite of Chinese consumers amid continued lockdowns and supply chain disruptions that have dominated the country in 2022. This report discusses the performance of e-commerce platforms such as JD.com and Alibaba’s Tmall and cover three key trends that we saw during this year’s 6.18 event.

Insight Report | June 7, 2022 Premium

6.18 Shopping Festival 2022: Five Trends To Watch

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering sustainability, the metaverse, omnichannel strategies and more.

Free Data Graphic | June 28, 2021 Free Report

Coresight Bites: 6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

We present Coresight Bites: 6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

Insight Report | June 24, 2021 Premium

6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

The 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms during the festival and discuss three key trends that we saw during this year’s event—covering consumer interest in new products, upgraded logistics networks and e-commerce platforms’ strategies to improve the shopping experience.

Event Coverage | July 30, 2020

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Coresight Research x Alibaba Group: Finding Growth in the China Market—Tapping the 6.18 Shopping Festival

Coresight Research and Alibaba Group hosted Amanda Baldwin, President at Supergoop!, and Erick Haskell, President of International at Allbirds, in a webinar to discuss how international brands can find growth in the China market by leveraging Alibaba’s Tmall Global e-commerce platform. We present an edited transcript from this webinar, which offers insights into consumer trends in China, the 6.18 shopping festival and the challenges presented by the Covid-19 crisis.

Insight Report | June 23, 2020 Premium

China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival

The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

Insight Report | June 9, 2020 Premium

JD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis

JD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. We explore how the e-commerce platform has upgraded its services for this year’s festival, including by integrating physical retail promotions for a boundaryless shopping experience.

Insight Report | June 20, 2019 Premium

China’s Midyear 6.18 Shopping Festival Wrap-Up: Lower-Tier Cities and Group Buying Become the Winning Formula

In this year’s 6.18 shopping festival, e-commerce platforms such as JD.com, Tmall and Pinduoduo reported record sales, backed by growing popularity of group buying and increasing buying power in tier 3 and below cities.

Insight Report | June 12, 2019 Premium

China’s Midyear 6.18 Shopping Festival: E-Commerce Platforms Report a Strong Start

In this year’s 6.18 shopping festival, e-commerce platforms such as JD.com and Tmall rolled out various initiatives to engage customers, such as collaborating with popular social media platforms and developing tailor-made products.

Insight Report | June 7, 2018 Premium

JD.com’s 6.18 Shopping Festival: More than Just Discounts

JD com first launched its annual 6.18 Shopping Festival in 2010. JD.com’s 6.18 event runs for 18 days beginning on June 1 through to June 18,as compared to rival Alibaba’s popular Singles’ Day held on November 11.

Insight Report | August 20, 2024 Premium

Earnings Insights 2Q24, Week 4: Alibaba, JD.com and Walmart Report Positive Sales Growth

Our weekly Earnings Insights reports feature highlights from recent management commentary from major US retailers. This week, there are highlights on second-quarter 2024 earnings from companies that reported in the week ended August 18, 2024, including Alibaba, Capri Holdings, Tapestry and Walmart, among others.