Insight ReportChina’s Midyear 6.18 Shopping Festival: E-Commerce Platforms Report a Strong Start Coresight Research June 12, 2019 Executive SummaryThe 6.18 festival, created by JD.com, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts — this includes rival Alibaba-owned Tmall and Taobao. Despite its name, the 6.18 shopping festival is not only one day (June 18): JD.com kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival will end on June 20. JD.com has partnered with various social media platforms, such as short video platforms TikTok and Kuaishou, to attract young consumers. Alibaba platforms such as Taobao and Tmall have also rolled out various initiatives to enhance customer engagement, including offering around 1.5 million new products, many of which were developed using Tmall data. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart StoresConsumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsAnalyst Corner: Understanding US Consumer Economy Resilience Amid Macroeconomic Challenges, with Manik Bhatia2026 Sector Outlook: US Apparel and Footwear Retailing—Moderate Growth in a Stabilizing Macro Environment
