Insight Report 5 minutes PremiumChina’s Midyear 6.18 Shopping Festival: E-Commerce Platforms Report a Strong Start Coresight Research June 12, 2019 Executive SummaryThe 6.18 festival, created by JD.com, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts — this includes rival Alibaba-owned Tmall and Taobao. Despite its name, the 6.18 shopping festival is not only one day (June 18): JD.com kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival will end on June 20. JD.com has partnered with various social media platforms, such as short video platforms TikTok and Kuaishou, to attract young consumers. Alibaba platforms such as Taobao and Tmall have also rolled out various initiatives to enhance customer engagement, including offering around 1.5 million new products, many of which were developed using Tmall data. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: May 2023 US Retail Sales: Resilient Consumers Drive Retail Sales GrowthChinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail InsightsAnalyst Corner—Reshaping Retail Media: Who, Where and How? Three Defining Levers, with Manik BhatiaHoliday 2023: US Retail Update—What We’ve Seen So Far as Retail Heads into Black Friday