Insight Report 9 minutes Premium

6.18 Shopping Festival Tests Chinese Consumer Appetite For Discounts and Deals Following Lockdowns

What's Inside

This year’s 6.18 Shopping Festival fell at an interesting time, testing the appetite of Chinese consumers amid continued lockdowns and supply chain disruptions that have dominated the country in 2022.

In this report, we discuss the performance of e-commerce platforms such as and Alibaba’s Tmall and cover three key trends that we saw during this year’s 6.18 event:

  1. Optimization of online shopping services
  2. Shifts in consumption patterns across consumer groups
  3. Enhanced logistics infrastructure

For more on the China market and, specifically, the country’s shopping festivals, read our Singles Day coverage.

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