Insight Report 12 minutes PremiumChina’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research June 12, 2023 What's InsideThe 6.18 shopping festival is the second largest annual online shopping festival in China. With sales periods for the event now well under way on major e-commerce platforms, we consider the challenges for e-commerce players this year and present our expectations for the event. We also look at early performance data and discuss key trends to watch, from discounting to the popularity of domestic brands. Data in this report include: Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival 2022 Key dates and discounts for the 2023 festival across selected major e-commerce platforms Early performance data, with a focus on the luxury sector Discounting campaigns by selected e-commerce platforms Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou Other relevant research: Coresight Research insights from the 6.18 shopping festival 2022 April 2023 China Retail Sales: Total Sales Accelerate Further as Most Sectors Continue To See Strong Growth Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar More research reports on China retail The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail-Tech Landscape: Generative AI InfrastructureInnovator Profile: PSYKHE AI Accurately Predicts Purchasing Behavior Using Deep-Learning ModelsConsumer Demand Sees a Slower Recovery: China Consumer TrackerMicrosoft Ability Summit 2023—The Latest Trends in AI and Inclusive Technology