Insight Report 12 minutes PremiumChina’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious Consumers Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Managing Director of Technology Research June 12, 2023 What's InsideThe 6.18 shopping festival is the second largest annual online shopping festival in China. With sales periods for the event now well under way on major e-commerce platforms, we consider the challenges for e-commerce players this year and present our expectations for the event. We also look at early performance data and discuss key trends to watch, from discounting to the popularity of domestic brands. Data in this report include: Estimated GMV generated by e-commerce platforms during the 6.18 shopping festival 2022 Key dates and discounts for the 2023 festival across selected major e-commerce platforms Early performance data, with a focus on the luxury sector Discounting campaigns by selected e-commerce platforms Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou Other relevant research: Coresight Research insights from the 6.18 shopping festival 2022 April 2023 China Retail Sales: Total Sales Accelerate Further as Most Sectors Continue To See Strong Growth Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar More research reports on China retail The Coresight Research weekly China Consumer Tracker takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Five Ways AI Is Being Used in Beauty RetailRetail Around the World: Coresight Research Observations, December 2022Three Things You Need To Know: China Consumer Tracker—Consumer Confidence FallsShoptalk Europe 2023 Startup Pitch Competition: Preview—10 Innovators, Three Areas of Retail Disruption