Coresight Bites: 6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here.

• In China, shopping festivals present massive opportunities for brands and retailers to increase brand awareness and drive sales. For brands that have a presence in China, the 6.18 Shopping Festival is also a testing ground for Singles’ Day and long-term strategies in the China market.
• Click the image below to read more about sales performances across different e-commerce platforms during 6.18 this year, as well as three key trends that we saw during the event.