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Coresight Bites: 6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

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  • In China, shopping festivals present massive opportunities for brands and retailers to increase brand awareness and drive sales. For brands that have a presence in China, the 6.18 Shopping Festival is also a testing ground for Singles’ Day and long-term strategies in the China market.
  • Click the image below to read more about sales performances across different e-commerce platforms during 6.18 this year, as well as three key trends that we saw during the event.