117 results found

Retail Reimagined: Coresight Research Ebook

In Coresight Research’s Retail Reimagined ebook, we offer a thematic outlook to the post-crisis world, exploring eight key retail trends in how brands and retailers can engage with consumers (e.g., gamification, social media), adopt innovative ways of selling (e.g., livestreaming, community group buying, shopping festivals, contact-light retail) and deliver products in an efficient way. 

Three Months to Singles’ Day: Using Social Feed Weitao To Build Awareness and Drive Sales

With three months to go until Singles’ Day 2020, we discuss how brands and retailers can use Weitao, Alibaba’s built-in social feed for Tmall and Taobao, to prepare for China’s biggest e-commerce festival. We explore how the integrated platform can help merchants and brands to communicate effectively with consumers, build their follower base and drive increased traffic to their Tmall and Taobao stores on November 11.

Retail Reimagined: Making the Store Experience Frictionless

As part of our Retail Reimagined series, which explores the outlook for retail in a post-crisis world, we discuss how retailers are removing friction from the shopping process by adopting technologies that support seamless and integrated in-store experiences—including self-guided scanning and augmented and virtual reality technology.

Retail Reimagined: Using New Selling Models To Drive Sales—Livestreaming and Community Group Buying

As part of our Retail Reimagined series, which explores the outlook for retail in a post-crisis world, we discuss the rise of brands and retailers leveraging livestreaming e-commerce and community group buying platforms to drive sales and adapt their services. We consider recent examples of these trends in China and the US, as well as implications for brands, retailers and technology vendors.

Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and Conversion

As part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors.

New Retail Briefing: E-Commerce Platforms Launch Key Strategies To Support Businesses in China and the US Post Pandemic

E-commerce platforms in China have been rolling out new strategies to support businesses in China and the US in the wake of the coronavirus crisis. We discuss these recent developments in New Retail, which include the extension of payment terms for US buyers by Alibaba.com and JD.com’s plans to upgrade its logistics network to better serve lower-tier markets in China.

Aldi’s One-Year Anniversary in China: Key Learnings for International Grocers

With discount supermarket Aldi celebrating its one-year anniversary in China, we discuss the retailer’s success in the market and the learnings it could offer to other foreign grocers.
We explore the five key components of Aldi’s strategy in the China market—including the retailer’s adoption of technology in a new retail model, its focus on fresh food, the implementation of cost-saving strategies and the role of online stores in offering imported goods to consumers.

Social Commerce Platforms: Diverse Opportunities for Brands and Retailers

We present the social commerce landscapes in China and the US, discussing major platforms across areas such as social media, livestreaming, group buying and e-commerce. This report highlights the broader scope of the Chinese market and the learnings that Western companies could take from China’s alternative social commerce models, as well as the opportunities for brands and retailers in the sector.