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New Retail Briefing: International Brands Continue To Look to China for Growth

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Coresight Research

What's Inside

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include new partnerships between Chinese e-commerce platforms and international brands looking for growth opportunities in the wake of the coronavirus crisis—specifically, the launch of Beyond Meat fresh food products in Alibaba’s New Retail supermarket chain Freshippo and Gas Bijoux’s opening of a flagship store on JD.com.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which looks at key strategies launched by Chinese e-commerce platforms to support businesses in China and the US post pandemic.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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