Insight ReportFrom Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery Coresight Research April 23, 2020 Reasons to ReadAmid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights. We discuss the following key topics: Trading down in type of product The opportunity for private labels The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart The boost to grocery retail as the food-service sector experiences a downturn Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Weather-Driven Surge Fades, In-Store Sales DeclineTariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data GraphicHigh-Tech Retailing—Four Technologies That Retailers Can Use to Enchant Consumers: Insights from the Retail Track at CES 2025Earnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most Sectors
