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New Retail Briefing: Burberry Launches a Social Store with Tencent; Invests $100 Million in Li & Fung

What's Inside

This report is part of a monthly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This month, highlights include the opening of Burberry’s new “social retail store” in technology hub Shenzhen and the launch of Alibaba’s fifth Taobao Maker Festival, which features a 3D digital exhibition and a cross-country roadshow. We also discuss the flagship store opening of luxury brand 3.1 Philip Lim on as well as’s $100 million investment in Li & Fung to collaborate on supply-chain development and new private-label product launches.

The appendix details the last 12 months of New Retail developments in China.

Click here to read the previous report in the New Retail Briefing series, which explores moves by international brands to seek growth in China post pandemic.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.

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