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Retail Reimagined: Making the Store Experience Frictionless

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Coresight Research

What's Inside

In our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply.

The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, with brick-and-mortar shopping becoming less popular amid safety concerns. Retailers are therefore increasingly adopting technologies that support seamless and integrated in-store experiences to drive sales.

In this report, we explore how retailers are removing friction from the shopping process by leveraging the following key technologies:

  • Self-guided scanning—such as scanning products using smartphones to access further item details or for checkout
  • Digital dressing rooms and virtual try-on—using augmented and virtual reality to help shoppers find apparel that is a good fit

Highlights include applications from 3DLOOK, Forma and IKEA.

Click here to read the previous report in our Retail Reimagined series, which explores the rise of brands and retailers leveraging livestreaming e-commerce and community group buying to drive sales.

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic.

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