US Innerwear Market: Three Trends Driving Success for Brands and Retailers

What's Inside

Despite challenges—particularly related to the economic climate—we are seeing several trends that could positively impact the US innerwear market over the next few years, including the rise of inclusivity. We explore those trends, as well as discussing the size and growth potential of the market and its competitive landscape. Our coverage of the US innerwear market comprises children’s, men’s and women’s nightwear and underwear (including lingerie), tights and hosiery, and socks.

Data in this research report include:

• US innerwear market size, 2018–2027E
• Sales growth, in total and by subcategory, 2018–2027E
• US innerwear category’s total share of the US apparel market, 2018–2027E
• Proprietary survey data on consumers’ preferred innerwear brands and retailers

Companies mentioned in this report include: Amazon, American Eagle Outfitters, Hanesbrands, PVH, Target, Victoria’s Secret and Walmart

Other relevant research:

• Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
• Inclusivity in Retail: Trends from 2022, Opportunities for 2023
• Amazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It
• All Coresight Research coverage of apparel and footwear retail