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Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and Conversion

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Coresight Research

What's Inside

In our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply.

The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, and marketing through social media has gained traction as retailers look to engage with consumers and provide seamless shopping experiences.

In this report, we explore the following key topics:

  • The importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns
  • The shoppability of social media platforms and its impact on purchasing behavior
  • The power of social media influencers over consumers’ spending decisions, and the opportunity that this presents for brands
  • Examples of innovative social media marketing amid the Covid-19 crisis—with highlights from Haus, Robert Mondavi, Lululemon and NIKE.
  • Our expectations for the role of social media in retail in the future—and its implications for brands, retailers and technology vendors

Click here to read the first report in our Retail Reimagined series, which explores the use of gamification to attract shoppers.

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic.

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