Insight Report 10 minutes PremiumRetail Reimagined: Using Gamification To Attract Shoppers Coresight Research July 21, 2020 What's InsideIn our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply. The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, and marketing through gamification has gained traction as retailers look to provide entertaining content to stay connected with shoppers. In this report, we explore the following key topics: The rise of gamification in retail and its four use cases—including in-app and in-store features, as well as partnerships with e-commerce platforms and game providers Examples of gamification amid the Covid-19 crisis—with highlights from Burberry, Drest, Kraft Heinz and Pinduoduo Our expectations for gamification in the future—and its implications for brands, retailers and technology vendors Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: How US Consumers Are Shopping for Groceries: Revealing Opportunities in Promotions and Private LabelWeekly US and UK Store Openings and Closures Tracker 2023, Week 33: US Closures Up 79%Earnings Insights 4Q23, Week 1: Deckers, Clorox and Walgreens Report Strong Results; Columbia Sportswear Sees Sales DeclineNRF APAC 2024: Wrap-Up—Strategizing for the Future of Retail with AI and Customer-Centricity