Insight Report 10 minutes PremiumRetail Reimagined: Using Gamification To Attract Shoppers Coresight Research July 21, 2020 What's InsideIn our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply. The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, and marketing through gamification has gained traction as retailers look to provide entertaining content to stay connected with shoppers. In this report, we explore the following key topics: The rise of gamification in retail and its four use cases—including in-app and in-store features, as well as partnerships with e-commerce platforms and game providers Examples of gamification amid the Covid-19 crisis—with highlights from Burberry, Drest, Kraft Heinz and Pinduoduo Our expectations for gamification in the future—and its implications for brands, retailers and technology vendors Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Navigating AI Risks in the GenAI Era—Insights Presented at The Lead Summit 2024Retail Around the World: Coresight Research Observations, 3Q23Earnings Insights 3Q23, Week 3: Coty and Ralph Lauren Report Positive Sales Growth; Capri Holdings, Hanesbrands and Qurate Retail See Sales DeclineUS Sportswear Retail: Multibrand Retailers Confront DTC Threats