Showing 31 posts

Tencent’s Smart Retail Strategy

Chinese Internet giant Tencent is focusing on the business-to-business space through its “Smart Retail” concept—the company’s answer to Alibaba’s New Retail. Tencent’s Smart Retail ecosystem has a number of components that facilitate the integration of online and offline commerce, including the leveraging of WeChat mini programs, investment in JD.com and the exploitation of the company’s strength in gaming and digital entertainment.

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Singles’ Day 2019: Analyzing New Entrants, from Allbirds to Everlane

Continuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers.

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Singles’ Day 2019: Analyzing New Products

New products were a pillar of Alibaba’s 2019 Singles’ Day shopping festival strategy, with over 1 million new products launched. We review the new offerings on Tmall to understand the significance of the new product strategy and the benefits for brands and retailers.

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Unstaffed Stores: The Future Retail Format?

“Unstaffed” is a new store format that has emerged in recent years around the globe. In this report, we look at the development of this concept and associated technologies, as well as the challenges that unstaffed stores present to retailers.

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