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New Retail Briefing: Taobao Launches New Feature of Hot-Topic Live Ranking

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Alibaba furthered its partnership with Starbucks by launching a Starbucks-themed Tmall Genie smart speaker. Chinese customers can now order Starbucks coffee from Tmall Genie.
  • Taobao launched a new feature of hot-topic live ranking to prompt users to discover products from trending topics.
  • launched a new supply chain program to expedite delivery by working with offline retail partners.

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